Data – Driven Creativity
Marketing Manager at Lintech International
When I stepped into this role at Lintech International, there were close to 0 marketing efforts being utilized. Since then, I have led the development and execution of comprehensive marketing campaigns tailored to achieve both immediate and long-term business goals. I have become strong in extensive cross-functional collaboration, ensuring that campaign strategies are seamlessly integrated across the company. I implemented A/B testing on various digital platforms to refine our marketing efforts, resulting in significant improvements in campaign performance and engagement metrics while building a consistent brand image and voice.
Marketing Communications Specialist at AudPractice Group
My role at AudPractice Group involved meticulous planning and execution of strategic marketing initiatives aimed at boosting visibility and engagement. I managed multiple campaigns from inception to completion for over 14 different brands. I ensured alignment with brand objectives while meeting strict deadlines. I had the opportunity to learn a marketing automation tool, Keap, which became a vital communication tool for the company and a passion of mine.
Social Media Manager at Vintage Home
At Vintage Home, I managed all aspects of social media marketing, from photography and videography, to implementing strategies that significantly enhanced online presence and brand engagement. I created compelling content tailored to our audience, which led to a notable 35% increase in brand visibility and engagement rates on Facebook. While my time at Vintage Home was short, I was able to dig into the beggining of branding and social media marketing, then see the direct effect first hand.
Marketing and Media Intern at Brother Wolf
During my internship at Brother Wolf, I played a key role in developing and executing a comprehensive marketing strategy for a major fundraising campaign. My contributions included planning and implementing creative strategies that significantly increased campaign visibility and donor engagement, ultimately exceeding our fundraising goals by raising over $30,000 in one week. This was my first time working with a team on a project in a professional environment, and began my journey in marketing.
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